Web Design and Branding for Fintech

IRALOGIX sought to update their brand to reflect their innovative approach to the wealth management industry. Working closely with their founders and CEO, we ran brand working sessions, created a style and brand guide, designed the new website, and designed powerpoint templates, letterhead, and new business cards.

Before.

A "before" image of the old logo, showing the IRALOGIX logo with a thin slanted font all in lower case letters.

After.

An "after" image of the logo, with a bold geometric font that better matches the geometric style of the emblem graphic.

Before.

A "before" image of the IRALOGIX website, showing a generic stock image of a woman smiling next to the text "Leave no IRA behind. Together, we can do it."

After.

This image shows a n "After" picture of the website's homepage, with a playful illustration of a man climbing up a ladder to a huge lightbulb next to text that says "a better way to IRA."

Before.

A "Before" image of the website, showing long paragraphs of text next to very small generic graphics.

After.

This image shows an "After" state of the website, with a illustration of business people climbing up coins next to text that reads "Face change with rapid growth"

Before.

A "Before" image of the site, showing a generic stock image of business people crowded around a laptop pointing at the screen.

After.

An "After" state of the website, showing an illustration of business people floating in air with charts and light bulbs next to text that reads "Innovative technology, streamlined experience"

Before.

A "Before" image of the website, showing a graphic of the old IRALOGIX logo with a bunch of arrows pointing out to different graphical icons that aren't very relevant.

After.

An "After" state image for the website. There are vibrantly colorful illustrations of a business man stepping up a series of platforms next to text that says "Tech to help you lead."

Additional Documentation

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Web Design for a Fintech Startup